Top Wine Trends For 2019
Whether you’re browsing the wine menu of your favorite Pawleys Island bar or strolling the local grocery store aisle, there are some changes to look for in 2019. Top wine trends for this year focus on the labeling, presentation, and international appeal. Create the perfect wine pairing at home or look for these wine trends while enjoying Pawleys Island fine dining.
Creative Wine Labels
Millennials make up 33 percent of American wine drinkers, and companies are starting to take notice in how they choose their favorite fine dining beverage. Portland State University conducted a study that revealed the three main aspects millennials consider when purchasing wine: label color, size of logo, and kind of logo.
The research shows that the characteristics of the label have a great impact on whether wine purchasers choose a particular wine. The label’s influence doesn’t stop in the grocery store. Uncorkd says that restaurants, like the Pawleys Island fine dining choices, that showcase pictures of wine bottles in their menus will lure more diners into trying the featured beverage. Keep an eye out for more creative, eye-catching wine labels in 2019.
Wine is traditionally packages in glass bottle and a variety of sizes of cardboard boxes. But canned wine products are starting to take over the vino scene.
Canned wine is another trend credited to millennial drinkers. The canned portion of the industry saw a 43 percent increase in sales from June 2017 to 2018. Pricing and portability are the two most popular advantages of buying canned wine. Wine experts also say choosing the right wine can be intimidating for the new or occasional drinker and the relaxed canned packaging makes the purchase less intimidating.
Despite any assumptions you may have, canned wine still offers a quality experience. While you may not find many canned options at your favorite Pawleys Island seafood restaurants, big-name brands are starting to jump on the bandwagon. Look for canned sauvignon blanc or rosé choices in your local supermarket this year.
The popularity of imported wines is on the rise. Again, millennial drinkers are driving the surge. The trend stems from a drinker’s first taste of wine coming from an international brand rather than an American winery. Research shows millennials who are taking up wine drinking are starting with wine choices from Italy and France. An increase in imported wines is expected over the next 12 months. For Pawleys Island restaurants, offering the best of international flavors with classic American choices will be the best way to meet everyone’s taste.
Wine choices from the Bordeaux region in France will be among the most popular. This region’s wines, long considered too expensive for everyday taste, is now growing in popularity. Wine drinkers are spending more for a better quality, and more than 70 percent of wine consumers say they pay more than $15 per bottle several times a year.
These wine trends will be scene throughout supermarkets and fine dining menus. Next time your planning dinner at a restaurant in Pawleys Island, look for the most creative label or ask for the latest canned wine choice.